11 Visually-appealing Shopify Themes for Conversion-friendly Stores

Shopify Themes1

So, you finally have a Shopify store you have been working for a long time. It is stocked with trending products, but now you are worried about the sales. If it’s been a while you have been waiting for conversions, then the problem might not be your products but the appearance of your store. According to recent research, 42% out of 1000 participants have accepted they don’t shop from poorly-designed stores. So, what’s the solution? The best way to tackle this problem is to invest in a visually appealing web design by implementing the right Shopify theme into your store.

A conversion-friendly Shopify theme can help your visitors navigate easily, positively impact their interaction, and guide them seamlessly throughout their buying process. But how do you find the best Shopify theme for your store? Even if you find one, how would you decide that it’s the one your store needs the most?

To help you out with your decision, we have listed a few of the best-paid and free Shopify themes based on product categories. Let’s start with some statistics showing the prevalence of Shopify themes for an e-commerce store.

  • Most of Shopify’s user traffic, precisely 79%, is driven by mobile device users. (Source: com)
  • Shopify offers its users an extensive selection of over 100 different website themes. (Source: com)
  • Among the variety of themes available, the Dawn theme is the most popular, being chosen by 24.2% of Shopify stores. (Source: app)
  • The Debut theme is the second most popular theme with 8.2% usage, and the Refresh theme is the third most popular, used by 4.6% of stores. (Source: app)

Popular Shopify Themes (%)

Best Shopify Themes for Clothing Brands

Do you know what the deal is with apparel stores? They demand glamorous and image-focused themes to be specific and one-of-a-kind. And the best thing is that there’s no dearth of Shopify themes when it comes to clothing, jewelry, shoes, and sports stores specifically.

So, here are some of the best themes for clothing websites:

1. Impulse

Shopify Themes Impulse

The impulse theme is popular among Shopify store owners, especially those focused on selling fashion items. This theme integrates well with both small and large stores. The features that make Impulse stand out include quick buy, slide-out cart, cart notes, etc. Additionally, these features can be customized according to specific needs and even enable visual storytelling. The theme has a non-expiring license for one store and offers unlimited free trials, which makes it one of the best free Shopify themes.

2. Boost

Shopify Themes Boost

Boost theme is specifically designed for Shopify stores focusing on kids’ fashion. It has everything a clothing store would ever ask for – a visually appealing design, advanced product filters, promotions, and performance. The theme comes in three different styles – Spark, Inspire, and Flourish.

Additionally, Boost is an SEO-friendly theme that helps store owners optimize their products to compete with their existing competitors. The theme is highly customizable and allows you to add sections like FAQs, Blogs, Product categories, and more.

  • Price: $330 (Plus unlimited free trial)
  • Reviews: 88% positive reviews with 74 reviews
  • Try Now:

3. Showcase

Shopify Themes Showcase

Showcase, as its name implies, lists among the premium Shopify themes for apparel brands. It is suitable for large-scale stores with a long list of products and a global presence.

The theme can be customized according to the store’s needs. It allows store owners to add full-screen images of the product, multi-level menus, and product filtering and sorting.

Best Shopify Themes for Beauty & Skincare

According to a recent survey, 27% of Britishers and 33% of Americans believe beauty and skincare is a dynamic industry and has the potential to thrive in the coming years. However, most of the survey respondents said they are cautious about buying beauty and skincare products online due to misinformation related to them. Therefore, your store and products should be convincing enough to attract people. 

4. District

Shopify Themes District

District is a user-friendly and eye-catching Shopify theme that will definitely do wonders for stores selling beauty and skincare products. It showcases the featured collections and products that are ready for pickup.

This theme is specially designed for stores that are looking to enhance their social proof. The theme has built-in swatched features, dynamic checkout buttons, in-tore integration with Instagram, and size chart pop-ups.

5. Startup

Shopify Themes Startup

The Shopify theme “Startup” is ideal for stores with a small range of products or limited inventory. It is designed to support businesses focusing on specific products but is flexible enough to expand as your business grows.

Some standout features of this theme include an improved testimonial section, high-quality product images, a section to display FAQs, options for blog posts, video content, and a promotional banner right on the home page.

6. Retina

Shopify Themes Retina

The Retina theme is perfect for anyone looking to highlight striking imagery and embed multiple videos on their homepage. It features straightforward navigation, layered menus, a natural color palette, and a dismissable promotional banner.

Additionally, this theme offers unique page templates, elegant styling, and a dynamic sidebar for an enhanced user experience.

7. Foodie

Shopify Themes Foodie

The “Food” theme is specially designed for stores with physical locations, those that utilize visual storytelling, and businesses that sell age-restricted products.

The key features of this theme include the ability to restrict access to age-sensitive products, options for in-store pickup, a full-width video on the homepage, and high-resolution images with zoom capabilities. This makes it an excellent choice for stores looking to enhance their online presence while meeting specific needs.

Price: $200

Reviews: 100% positive rating with 20 reviews

Try Now: https://themes.shopify.com/themes/foodie/styles/grind

Best Shopify Themes for Dropshipping

Dropshipping websites need quick-loading, visually attractive designs that grab attention and are packed with features. There are numerous themes available that let you customize dropshipping sites both aesthetically and efficiently.

8. ShowTime

Shopify Themes ShowTime

ShowTime is an excellent theme for stores with extensive product catalogs that need a multi-column menu. It offers high customization options for page templates and is available in three styles: FashionTime, CookTime, and FurnishTime.

The key features include advanced product filtering and sorting, a quick product view, three unique header styles, and support for product videos. This makes ShowTime a versatile and user-friendly choice for online stores.

9. Icon

Shopify Themes Icon

The Icon theme is user-friendly and offers a quick setup on Shopify, making it ideal for stores with a large inventory. It excels in full-width layouts, supports multiple languages, and features smooth parallax scrolling galleries. Using Google web fonts adds a touch of luxury to your dropshipping site. Icon is available in four styles: Christian, Yves, Vera, and Dolce.

Best Shopify Themes for Cafes & Restaurants

The needs of cafe and restaurant websites differ from those of a standard eCommerce store. For these sites, you may need features like menu display, location information, business hours, and online reservations. There are numerous Shopify themes available that can offer these features and effectively suit your specific needs.

10. Story

Shopify Themes Story

The Story theme on Shopify is perfect for stores that engage customers through storytelling and need custom forms. It offers responsive layouts, multi-level dropdown menus, and an editorial-style spread. The design of the Story theme is clean and distinctive, making it a great choice for unique presentations.

11. Alchemy

Shopify Themes Alchemy

Alchemy is a robust Shopify theme designed for stores needing a swift setup and strong visual storytelling. This theme emphasizes showcasing products and services prominently on the homepage.

Key features of Alchemy include full-width header images, promotional spots within the menu, a gallery on the homepage, and a block-style product layout. It is optimized for SEO, speed, and overall performance. Alchemy is available in four styles: Driftwood, CloudBreak, SwinClub, and Seasons.

Why are Shopify Themes Important for Your Store?

Shopify themes do more than just enhance the look of your store—they also make your website mobile-friendly. Here are five key reasons why you should consider using Shopify themes for your store:

1. Stylish Design

Shopify themes are designed in a way to ensure your online store looks modern, attractive, and up-to-date. These designs support multiple languages and come with advanced features to boost performance and conversion rates, such as marketing tools, product distribution options, shopping cart, and checkout processes.

2. Effortless Customization

With an intuitive customization interface, Shopify themes allow you to tailor your online store to match your brand’s identity and needs without any coding knowledge. You can easily change colors, fonts, layouts, and more.

3. Integration Features

Shopify themes are fully integrated with the Shopify platform, offering a wide range of built-in functionalities. This integration makes managing your eCommerce business easier, with features like inventory management, payment gateways, delivery options, analytics, and more.

4. Mobile-Friendly

Designed with responsiveness in mind, Shopify themes adapt seamlessly to different screen sizes and devices. This ensures customers can browse and shop on their smartphones or tablets without any issues, which is crucial in today’s mobile-centric world.

5. Continuous Support and Updates

There are frequent updates available for Shopify themes on a regular basis. This keeps your online store secure, compatible with the latest technologies, and aligned with industry trends.

Off-Shelf vs Custom Shopify Themes: Which One Should You Choose?

When creating a Shopify store, one of the initial decisions is choosing between a pre-made or custom theme. Ready-made Shopify themes are templates designed for quick and easy setup. They provide a fast-track solution to get your online store up and running quickly. These themes come in various styles and features but often allow for only basic customizations, like changing colors and fonts. This makes them perfect for businesses on a tight budget or those needing a rapid launch.

However, the main drawback is the limited personalization, which might make it challenging to align the theme perfectly with your brand’s unique identity. So, if you want custom Shopify themes, you will need to partner with a professional Shopify development company like Malicy.

Best Practices for Implementing Shopify Themes into Your Store

Implementing a theme into your Shopify store isn’t enough to make it appealing; you need to consider a few points to keep it minimal and stand out from competitors.

Choose a Unique Color Scheme

The color scheme of your store is crucial for its visual identity. Instead of sticking with default options, select colors that align with your brand and resonate with your audience. Colors can shape how customers view your brand. A study by Loyola found that a unique color can increase brand recognition by 80%. Use color theory to create an appealing palette and consider color psychology to evoke emotional responses. This way, your colors won’t just look good; they will also have a meaningful impact.

Keep Your Design Simple and Clear

It’s easy to get excited with Shopify 2.0 themes, but more isn’t always better. Adding too many animations, images, and widgets can overwhelm visitors. Strive for simplicity. Highlight essential information and make your calls to action prominent. Start by simplifying navigation. When it comes to text, less is more. Clear and concise content always beats complexity.

Focus on Mobile Responsiveness

With over half of all website visits coming from mobile devices, ensuring your store looks great on any screen size is crucial. Aim for a design that’s not only responsive but also mobile-friendly. Utilize tools like Google’s Mobile-Friendly Test to evaluate your site’s performance and get improvement tips. If you’re seeking a mobile-first theme, consider Electro. It boasts a score of 90+ on Google’s Pagespeed for mobile, making it an excellent choice for a high-converting Shopify theme.

Conclusion

Shopify themes aren’t only meant to make e-commerce stores look good; they enhance the functionality, scope, and, ultimately, the customer experience. Above, we have listed a few of the best Shopify themes you should consider for your store. To make your choice more precise, we have divided them based on categories.

However, the best theme for your store is the one that fits within your purpose, goal, and budget. You don’t have to be way too fancy when it comes to investing in web design. Remember, minimal designs are in the trend these days.

So, that’s it! If you think any of these ready-made Shopify themes don’t fit your criteria, you should opt for custom Shopify theme development services. For that, you don’t have to go anywhere; just ping us, and our Shopify developers at Malicy will be there to assist you!

FAQs

Which Theme is Best for Shopify?

The best theme for Shopify depends on your specific needs. Themes like “Debut” and “Brooklyn” are popular for their versatility and ease of use. “Turbo” is also a favorite for its speed and performance, and it is ideal for larger stores.

How do I Get More Shopify Themes?

You can get more themes by visiting the Shopify Theme Store. There, you can browse a wide selection of free and paid themes that suit various industries and design preferences.

Which Shopify Themes are Free?

Shopify offers several free themes, including “Debut,” “Brooklyn,” and “Minimal.” These themes provide basic customization options and are great for starting your store without additional costs.

Where is the Best Place to Buy Shopify Themes?

The best place to buy Shopify themes is the Shopify Theme Store. You can also explore third-party marketplaces like ThemeForest, which offer a wide range of themes from various developers.

How Much Do Shopify Themes Cost?

Shopify themes vary in price, ranging from free to around $180 for premium options. Prices can differ based on the theme’s complexity, design, and features.

Why are Shopify Themes So Expensive?

Shopify themes can be expensive due to the amount of work involved in developing a high-quality, customizable, and responsive design. These themes often come with dedicated support and regular updates to ensure compatibility with Shopify’s platform.

Is It Worth Buying a Theme on Shopify?

Buying a theme on Shopify is worth it if you need advanced features, better design options, and dedicated support. Premium themes often provide more customization and a professional look that can enhance your store’s appeal and functionality.

How Many Times Can I Use a Shopify Theme?

You can use a Shopify theme as many times as you like on different stores as long as you have purchased a license for each store. Each store requires its own theme license.

What is the Most Customizable Theme on Shopify?

“Flex” by Out of the Sandbox is considered one of the most customizable themes on Shopify. It offers extensive customization options, including multiple layouts, custom sections, and advanced design settings.

What Shopify Theme has the Highest Conversion Rate?

The theme with the highest conversion rate often depends on your specific niche and target audience. “Turbo” by Out of the Sandbox is known for its speed and conversion-optimized features, making it a popular choice among Shopify store owners.