Shopify App Store ranks among the top e-commerce marketplaces, featuring a wide array of apps to help merchants run their businesses more efficiently and effectively. Even 87% of Shopify merchants have admitted to relying on the Shopify app to run their e-commerce store. But is it the same as the Google Play Store? How can it be helpful for e-commerce businesses? Let’s find out in this comprehensive Shopify App Store review. 

Shopify App Store has business-centric apps that integrate seamlessly with your Shopify store to increase its efficiency, effectiveness, and profit. Although there are tons of apps available, the choice of your ideal app depends on your store’s requirements. For instance, if you want review apps, you can try apps like Judge.me, or if you want wishlist apps, you can integrate the Advanced Wishlist app. 

If you’re new to Shopify, it is obvious that you have a few questions in mind. So, to help you out, we have created this detailed review of the Shopify App Store, covering everything you need to know about this e-commerce marketplace.     

Key Statistics on Shopify App Store You Should Know in 2025

• There are over 13,000 apps on the Shopify App Store right now. (Source: PageFly)
• Shopify App Store boasts over 7,000 vendors worldwide. (Source: PageFly)
• 80.29% of Shopify partners have at least one app installed, followed by 16% with 2-5 apps and 2.8% with 6-46% apps. (Source: The Social Shepherd)
• 23.94% of Shopify merchants have used the Product Reviews Shopify app. (Source: StoreLead)

What is the Shopify App Store?

The Shopify App Store is an online e-commerce marketplace where merchants can find apps to help improve and customize their online e-commerce store. These apps are created by different developers and offer a wide array of advanced features that can make running a store easier and more efficient.

For instance, some apps help with marketing by automating email campaigns or managing social media posts. Others help with inventory management, making it easier to keep track of inventory and orders. There are also apps for customer service, allowing you to respond to customer queries and doubts quickly and efficiently.

Using the Shopify App Store is simple. You can browse through different categories or use the search bar to find specific apps. Each app has a description, user reviews, and sometimes a free trial, so you can see how it works before you buy it.

Is Shopify App Store Free?

The Shopify App Store offers a mix of free and paid apps. Some apps are completely free to use, which is great for small businesses or those just starting out. These free apps can help you with basic tasks like marketing, customer support, and inventory management.

However, many apps in the Shopify App Store come with a price. Some apps charge a one-time fee, while others require a monthly subscription. The cost of these paid apps can differ based on the complexity of their tasks. For example, advanced apps that help with detailed analytics or large-scale marketing campaigns might cost more.

It’s important to read the app descriptions and reviews carefully before installing them. This way, you can understand what each app offers. Sometimes, paid apps also offer free trials, so you can test them out before paying for a subscription.

How Many Apps Are There in the Shopify App Store?

The Shopify App Store features over 13,000 apps developed by Shopify and other developers. These apps help you customize your website in many different ways. Each app is thoroughly checked and reviewed, going through a 100-step process before being available to users. This ensures high quality and reliability.

The huge selection of apps in the Shopify App Store highlights Shopify’s commitment to supporting business owners. With so many choices, you can find the right tools to succeed in a competitive market. Whether you need help with marketing, customer service, or managing your inventory, there’s likely an app for that. The variety and quality of the apps make it easier for businesses to thrive online.

What are the Most Popular App Categories on the Shopify App Store?

The apps on the Shopify app store are available in different categories. Although there are many app categories, the most popular ones include the following: 

UGC & Reviews

Using reviews and user-generated content (UGC) apps on Shopify is a smart way to manage and display customer feedback on your e-commerce website. Did you know that 92% of people are hesitant to make a purchase from a site without reviews? This shows how important reviews are in building trust.

UGC and review apps help you collect, organize, and show customer reviews and testimonials. This makes your site look trustworthy and encourages more sales. These apps can display reviews in different ways, like star ratings, written feedback, and even photos or videos from happy customers.

Many of these apps also come with tools to moderate the content, so you can filter out anything that doesn’t match your brand. By using these apps, you can engage users and create a loyal customer-base around your products. It makes shopping on your site a more dynamic and trustworthy experience, boosting customer confidence and sales.

Customer Support & Service

Customer support and service-based Shopify apps help online store owners improve customer service. These apps make it easier to communicate with customers, solve their problems, track orders, and collect feedback. They often include features like live chat, automated responses, and ticketing systems, which give customers quick assistance.

Using these tools, Shopify store owners can create a positive and responsive environment. This makes customers happy and keeps them coming back. Happy and satisfied users are more likely to be loyal and buy more from your store. 

In fact, 86% of buyers are willing to pay more for a brand that provides a great customer experience (CX). So, by improving your CX, you make your customers happier and increase your sales. These apps are a great way to boost customer satisfaction and business success.

Marketing & SEO

Shopify apps focused on marketing and SEO are great for helping store owners boost their online presence and attract more visitors. These apps are designed to make it easier to manage your marketing efforts from one place. They offer tools for designing your store, creating email marketing campaigns, promoting on social media, and more.

For SEO, these apps can help optimize your product listings and meta tags. They also provide tracking tools to see how well your store is doing on search engines. Many apps give insights into which keywords are performing well and provide analytics to improve your SEO strategy.

Using these Shopify apps, you can easily create and run targeted marketing campaigns. This means you can better reach your audience, increase your brand’s visibility, and ultimately boost your sales. These tools simplify the process and help you focus on growing your business.

Dropshipping

Using a Shopify dropshipping app makes managing inventory and order fulfillment easy. Dropshipping is a lucrative business model that lets you sell products without keeping any stock. Instead, you partner with third-party suppliers. These suppliers store the products and handle shipping for you.

Here’s how it works: you browse the supplier’s catalog and choose products to sell. You set your own prices and list these products in your store. When a customer places an order, the order details go directly to the supplier. They then pack and ship the product straight to your customer. This means you don’t have to worry about storing or shipping products.

Shopify dropshipping apps have features like automated order processing, real-time inventory updates, and easy supplier communication. These tools save you time and reduce hassle, so you can focus more on marketing and engaging with customers. It also cuts down on upfront costs since you don’t have to buy inventory in advance. Overall, dropshipping apps help streamline your business operations and make it easier to run your Shopify store.

Web Design & Page Optimisation

Website design and page optimization apps on the Shopify App Store help create attractive and easy-to-use online stores. These tools offer an extensive selection of templates and design options to enhance a website’s look and functionality.

It’s not just about looking good. A well-designed site is easy to navigate, ensuring a smooth shopping experience. You can optimize product pages, collections, and checkout processes to keep customers engaged. This is crucial because 42% of shoppers will only leave a site if it functions well.

These apps also improve things like page load speed and mobile responsiveness. Fast-loading pages are vital because 53% of customers will likely leave if it takes ages to load.

The great thing about these apps is that they are user-friendly. You can make effective design changes without knowing much about coding or technical stuff. This saves time and money while making your store better for customers. Using these tools, you can create a high-performing, user-friendly online store that keeps customers coming back.

Upselling

There are many upselling apps on the Shopify App Store designed to help you increase your revenue. These apps encourage customers to buy additional or upgraded products. They do this by suggesting complementary items, add-ons, or higher-tier options during the shopping process.

These apps can analyze customer behavior, order history, and preferences to make personalized product recommendations. For example, if a customer is buying a camera, an upselling app might suggest a better lens or a camera bag that complements it.

The suggestions can appear as engaging pop-ups, product bundles, or strategically placed recommendations on product pages and during checkout. This way, customers are prompted to consider adding more items to their cart.

Some upselling apps also use techniques like limited-time offers or discounts to motivate customers to enhance their shopping cart value. This approach can significantly increase average order values (AOV) and boost overall revenue. By using these apps, you can effectively maximize your sales and provide a better shopping experience for your customers.

Order Inventory & Management

Order inventory and management apps are fantastic tools for store owners who want to efficiently organize, track, and fulfill customer orders. These apps simplify the complex task of managing inventory, ensuring that products never go out of the stock and available for purchase.

These apps offer various features like inventory tracking, automated order processing, and centralized product management. You can easily monitor stock levels, get notifications when inventory is low, and set up alerts to reorder products before they run out. This helps prevent stockouts and keeps your store running smoothly.

Additionally, these apps help with order fulfillment by generating packing slips, tracking shipping statuses, and accessing past order histories. Automating these processes reduces the risk of errors and saves you valuable time.

Using order inventory and management apps, you can focus more on other important aspects of your business, like marketing and customer engagement, while the app takes care of the logistical details. This level of accuracy and effectiveness can greatly improve your business operations and help you provide a better customer experience.

How to Choose the Best Shopify App for Your Store?

As said, it is challenging to survive in this competitive e-commerce landscape without integrating the required functionalities. And that’s only possible when you use the available apps on the Shopify app store. But how would you choose the best among the sea of options? 

Here’s how you can choose the best Shopify app for your e-commerce store: 

Consider Your Needs and Goals

When choosing apps for your Shopify store in 2025, it’s essential to match your selections with your business goals. Are you looking to boost sales, engage customers, streamline operations, or enhance marketing? Knowing what you need will help you find the best app for your store.

Start by examining your website’s current state and operations. Identify areas where an app could improve your store’s performance, productivity, or customer experience. This careful assessment helps you make strategic choices from the Shopify App Store.

By aligning app choices with your goals, you’ll find better, more customized solutions for your business. This ensures that the apps you pick truly benefit your store and help you achieve your objectives. Making thoughtful selections will lead to a more efficient and successful online store.

Research the App

When evaluating the effectiveness and credibility of a Shopify app, you should focus on two key areas:

Reviews & Ratings

Check for feedback from other Shopify merchants who have used the app. Reviews and ratings help you understand the app’s efficiency, reliability, and user-friendliness. Pay close attention to reviews from users with business needs similar to yours. Their experiences can give you a good idea of how well the app meets requirements like yours.

Changelog

Look at the app’s changelog before integrating it with your Shopify store. The changelog shows how often the app is updated. Regular updates mean the developers are actively working on fixing issues, adding new features, and keeping the app compatible with the latest Shopify versions. This ensures the app remains reliable, secure, and up-to-date, leading to a smoother integration process for your store.

Focusing on these areas can help you make a more sound decision and choose apps that are effective and trustworthy. This will help improve your store’s performance and provide a better experience for your customers.

Get Information About the Developer

A developer’s record is crucial in judging an app’s reliability and performance. By learning about the app developer’s reputation and the support they offer, you can better understand customer satisfaction and spot any potential problems.

It’s also important to know what support is available if issues arise after you use the app. Check if the developer provides a knowledge base or help center. Do they make it easy to contact them if there’s a problem? Do they offer a 24/7 support chatbot? Having a responsive and helpful support system means any issues can be quickly resolved, reducing potential downtime for your Shopify store.

Knowing the developer’s reputation and their support can give you peace of mind. It ensures that you have the help you need to keep your store running smoothly and efficiently.

Use Demo & Free Trial First

When choosing an app for your Shopify e-store, taking advantage of demo and free trial options is a smart move. The demo lets you explore the app’s interface, features, and how it works without spending any money. It’s like taking a test drive before buying a car.

A free trial goes even further. It allows you to test the app in your specific store to see how well it performs. During this trial period, you can check if the app integrates seamlessly with your existing processes and improves your workflow.

Make sure to evaluate the app closely during the trial. Look at all its features and see if it meets your needs. Don’t hesitate to contact the developers if you have any questions or need help. This approach helps you avoid investing in an app that might not live up to your expectations or fit your business requirements. It’s a great way to make informed decisions and choose the right tools for your store.

How To Download and Integrate Apps from the Shopify App Store?

After you select and install an app from the Shopify App Store, it seamlessly integrates with your store’s theme, design, and setup. This integration often happens through your store’s backend using APIs or Application Programming Interfaces. APIs create a secure and efficient connection between your store and the app, acting as a digital bridge that helps both systems communicate smoothly.

With APIs, the app can read, write, and modify important data about your products, customers, orders, inventory, and fulfillment. This allows the app to work effectively with your store’s existing systems.

You will find these app in your Shopify dashboard once it is integrated. From there, you can configure and customize the app’s settings to fit your store’s needs. This process is straightforward and doesn’t require any complex coding or technical skills. It helps you easily enhance your website’s functionalities, making your store more efficient and user-friendly.

Conclusion

As far as this review is concerned, there’s no doubt how valuable Shopify App Store is for new businesses. It offers many apps that can help you improve and customize your online store.

Choosing the right apps can make your store more efficient and user-friendly, leading to increased sales and customer satisfaction. However, it is always advisable to read reviews, check the changelog, and use free trials to find the best apps for your needs. These apps can make running your Shopify store much easier and more successful.