Regardless of what product you sell, your Shopify landing page directly impacts your conversion rates. The more striking and eye-catching it is, the more chance customers will spend time. Conversely, a complex or cluttered page layout can be overwhelming and distracting for users, encouraging them to leave without purchasing. 

Did you know? The median conversion rate of Shopify landing pages across all industries is around 6.6%. Additionally, a user spends an average of 35 seconds to 3.5 minutes on a landing page. Look how important they are for your Shopify storefront. Therefore, investing in striking the Shopify landing page building is more than essential nowadays. 

If you are setting up a new Shopify store or struggling to get conversions, you need to work on your landing page in both conditions. So, this expert guide is all about helping businesses build striking Shopify landing pages that attract conversions. Let’s get started!

What is a Shopify Landing Page, and Why It Matters?

Shopify landing page is a web page or digital storefront designed specifically for marketing and conversion purposes. The outcome every business expects from the landing page includes providing information, generating leads, and sale closing. 

These landing pages are often promoted through social media or advertisements to trigger users to take action. They are an essential component of an e-commerce store for boosting conversions. A well-structured and striking landing page leaves a lasting impression on the users. They are likely to foster trust and professionalism. 

Here are some benefits of Shopify landing page for your digital store: 

• Pull traffic from multiple sources
• Helps you tell a congruent story
• Directly target buyer persona
• Encourage conversions and improve sales

Key Statistics Highlighting the Importance of Landing Page

Here, we have curated a list of key statistics on the importance of Shopify landing pages from Hostinger:

• The median conversion rate of Shopify landing pages across all industries is around 6.6%.
• A user spends an average of 35 seconds to 3.5 minutes on a landing page.
• Simple landing pages with clear CTAs outperform lengthy ones by 13.5%. 
• Business sites with 10-15 landing pages generate 55% more conversions than those with less than 10. 
• Personalized CTAs tend to convert 42% more users. 
• Videos on landing pages lead to an 86% increase in conversion rates. 
• A personalized and targeted headline improves conversion and sales. 
• Pages with striking UX designs perform 4x better than others. 

Understanding the Different Types of Shopify Landing Pages

There are different types of Shopify landing pages for various purposes. Understanding each of them will help you choose the one that best aligns with your business needs. 

1. Lead-Capture Page

A lead-capture page is designed to collect information from visitors to generate potential leads. It’s typically used when visitors are deciding whether to engage further with your products or services.

To capture leads, you need a simple web form asking for details like name, address, phone number, age, and email address. After filling out and submitting the form, visitors get something valuable in return. This could be an eBook, free samples, discounts, or other digital content.

2. Click-Through Page

A click-through page is like a stepping stone that prepares visitors to move to another page where they can take action. It’s designed to guide them with a clear Call To Action (CTA).

This page usually has eye-catching visuals, a strong headline, short product details, and a compelling CTA button. Its purpose is to encourage visitors to click the button and go to the next page, where they can complete their purchase or sign up.

It helps build trust with visitors and ensures that only those genuinely interested move forward. This means you get better-quality traffic—people who are more likely to take the desired action—making your sales and marketing efforts more effective.

3. Sales Page

A sales page is designed to sell products or services. It includes key elements like a headline, detailed description, Call-to-Action (CTA) buttons, customer reviews, an “About Us” section, and sometimes videos.

This page is often the final step in the sales process, where visitors decide to make a purchase.  There are two main types of sales pages: short-form and long-form. Both aim to educate visitors about your product and turn them into customers.

• Short-form sales page: This type of Shopify landing page is brief and to the point. It provides enough information to convince visitors, and you can see all the content without scrolling.
• Long-form sales page (or sales letter): This type allows you to include a lot more details. You can use long paragraphs, in-depth product descriptions, and plenty of images to explain your product and its benefits fully.

4. Shopify Splash Page

A splash page is the first page visitors see on your website. It highlights important information to improve user experience.

Splash pages can be used for different purposes, like making an announcement, promoting a special offer, or displaying a warning. Making a Shopify splash page can be as simple as adding a popup to your Homepage, based on your need.

5. Viral Page

A viral page is designed to be widely shared on social media to boost brand awareness. These pages focus on creating engaging content that people want to share. The content is usually trendy and entertaining, often featuring videos or games to capture attention.

How to Build a Striking Shopify Landing Page for Your Store?

Here’s a step-by-step guide to creating a landing page using the Shopify theme editor: 

Step 1: Create a Landing Page Template

Shopify’s theme editor and Online Store 2.0 themes are great starting points to make your own landing page.

• In your Shopify admin, go to Online Store > Themes.
• Choose the theme you want to edit and click Customize.
• From the menu at the top, select Create Template.
• You will get a blank template where you can start adding content to build your landing page.

Step 2: Arrange the Elements in Your Landing Page Template

Choose the elements you want to add to your landing page from the menu on the left side. Drag and drop them to your desired positions. Adjust them as needed. Once you are satisfied with the layout, click Save at the top right corner to save your changes.

Step 3: Create a New Page

The next step is adding a new page to add elements. To create a new page on Shopify:

• In your Shopify dashboard, go to Pages.
• Click on Add Page.
• Enter the title and content for your new page.
• Customize the layout and design as needed.
• Click Save to publish your new page.

Step 4: Build Your Landing Page

Choose the landing page template you made. Add a page title, pictures, interesting text, and call-to-action (CTA) buttons to the Page section. Use Shopify’s SEO tools, like the Search engine listing preview, to make your landing page easier to find on search engines.

10 Tips to Build Conversion-boosting Shopify Landing Page

Building a Shopify landing page isn’t as easy as it seems. However, you can expect great outcomes if you follow our expert tips to create one.      

1. Setting a Clear Goal

To create a focused landing page, you need one main objective. This helps you organize information clearly and logically. For example, if your goal is to boost sales, focus on solving customers’ problems rather than just highlighting product benefits.

2. Identify Your Target Audience and Their Needs

A good landing page meets the needs of its visitors. Understand what your audience is looking for and tailor your content to their search interests and desires. This ensures your page resonates with them and provides the information they seek.

3. Determine Your Value Proposition

First, identify the problems your customers face. Then, show how your products solve these problems better than other options. Your value proposition should clearly address customer issues, encourage action towards your goals, and maintain consistency across all platforms.

4. Present a Clear and Specific Message

Just like emails and ads, landing pages need concise, on-brand, and audience-focused content. Keep your body copy short and informative. Use bullet points if needed for better readability. Ensure your landing page’s message aligns with your entire campaign for consistent brand identity.

5. Make Your Headlines Pop

People don’t have much patience online. Most visitors skim through a page, focusing only on the headlines to get the main points. You could miss out on potential customers and sales if your headlines don’t grab attention.

So, how do you make your headlines stand out? Treat them like mini-slogans for your product or service. Be clear about how your offering helps or benefits the reader. Keep it simple, direct, and focused on what’s in it for them.

6. Use a Strong Call-to-Action (CTA) Button

Want visitors to buy, sign up, or explore more? You need to guide them with a clear and compelling CTA button. A strong CTA is a must-have for any successful landing page.

Here’s the trick: stick to one CTA per page. Too many options can confuse visitors and distract them from taking action. Make your CTA specific and goal-driven, like “Buy Now” or “Sign Up Today.” Also, tailor your CTA to where your visitors are in their buying journey.

7. Use Eye-Catching Images

They say a picture speaks louder than words. Great visuals don’t just make your page look good—they can also keep visitors interested and engaged. When someone lands on your page, grab their attention right away with a stunning image of your product or service in the main banner. Make sure the image clearly shows what makes your offering special. Videos are also a great idea because they can quickly explain how your product works in a way that’s easy to understand.

8. Show Off Social Proof

Trust is everything when it comes to building a brand. Always highlight positive feedback from past customers or partners to show that your business is reliable. Mix it up by using reviews, ratings, testimonials, or even a money-back guarantee. This variety makes your brand look more credible and trustworthy, helping potential customers feel confident about choosing you.

9. Remove Conversion Barriers

Make it easy for visitors to complete actions on your landing page by removing any obstacles. Common barriers include:

• Slow Loading Time: Each second of delay can cause an 11% drop in views and a 7% drop in conversions.
• Long Checkout Process: Too many steps can make customers lose interest and leave.
• Inadequate Information: Provide all necessary details like contact info, shipping details, and return policies to help customers make informed decisions.

10. Improve Your Search Engine Optimization (SEO)

SEO helps increase your page’s visibility. Better SEO means more traffic and more chances to convert visitors into buyers. Start by doing keyword research to find the best keywords for your landing page. Use these keywords in your copy, page title, meta description, and URL.

Top 3 Shopify Landing Page Ideas to Inspire You

Let’s take a look at some amazing Shopify landing page examples that can spark ideas for your next design. These examples highlight top-notch practices in design, user experience, and boosting conversions.

#1. To’ak Chocolate

To’ak Chocolate’s homepage is a perfect example of a luxury eCommerce Shopify landing page done right. The page pulls you in with its focus on creating the world’s finest dark chocolate. High-quality videos of their chocolate bars and elegant packaging grab your attention right away. 

The site is simple to navigate, with a clean layout that organizes their chocolate collections into categories. It also shares the brand’s mission and values, making it clear what makes To’ak Chocolate unique and special.

#2. Kerrits

The Kerrits website offers horse lovers a well-organized and attractive experience. It highlights featured collections and sales, showcasing new items and holiday promotions.

The site is easy to navigate, with a clear menu that sorts products by type, such as riding clothes and accessories. It also has a search tool to help users find specific items. The bold headline “New Fall Collection is Here!” immediately grabs attention and creates excitement for what’s to come.

#3. Hopaal

The “Surchemise Thermique Merinos Femme” product page on Hopaal is a great example of a smart Shopify landing page. It focuses on style and sustainability, making it a top choice for eco-friendly fashion brands.

The neutral color scheme makes the product look appealing while keeping a classy look. This approach can be used in Shopify landing page templates for fashion stores. The site is easy to navigate, with key details easy to find. Product info is clearly listed, including materials, care instructions, and size availability.

Conclusion

Shopify landing pages are in demand in modern e-commerce stores. The advantages of landing pages are countless for businesses, but the only condition is to be clear and concise. As said earlier, a complex page layout can be overwhelming for users, encouraging them to leave without purchasing. 

In this guide, we talked about the process of building a Shopify landing page from scratch while highlighting its benefits and providing the best tips to do it flawlessly. We have also featured three best and striking Shopify landing page examples to inspire you. 

Although building a landing page for Shopify isn’t rocket science, if you are still facing issues or want a more professional look, it is better to call experts at Malicy. They will help you design your Shopify storefront at your own conditions and even more personalized. 

FAQs

Can I Create a Landing Page in Shopify?

Yes, you can create a landing page in Shopify. While Shopify doesn’t have a built-in landing page builder, you can use its theme editor or third-party apps like PageFly or Shogun to design custom landing pages. These tools allow you to create visually appealing, high-converting pages tailored to your marketing campaigns without needing coding skills.

What is the Best Landing Page Builder for Shopify?

The best landing page builders include PageFly, Shogun, and GemPages. PageFly is user-friendly and offers advanced customization, while Shogun excels in drag-and-drop functionality. GemPages is great for beginners. These apps provide templates, SEO tools, and responsive designs, making creating professional landing pages without technical expertise easy.

What is the Difference Between a Landing Page and a Product Page in Shopify?

A landing page is designed for specific marketing campaigns, focusing on conversions like email sign-ups or promotions. It often has minimal distractions. At the same time, the product page showcases individual products with details like pricing, descriptions, and reviews, aiming to drive sales.

What App can I Use to Create a Shopify Landing Page?

To create Shopify landing pages, you can use apps like PageFly, Shogun, GemPages, or Zipify Pages. These apps offer drag-and-drop editors, pre-designed templates, and customization options. They are beginner-friendly and integrate seamlessly with Shopify.

How Much Does It Cost for a Shopify Landing Page?

The cost of a Shopify landing page varies. Using free tools like Shopify’s theme editor is cost-effective, but third-party apps like PageFly or Shogun typically charge $20−$50/month. Hiring a designer or developer can cost $500−$2000+, depending on complexity.